How much CoQ10 you get per serving
A serving of CoQ10 gives you 100 mg, and that figure sits on the Supplement Facts list rather than the front of the box. One softgel is the serving. Read that line before you compare two brands by their headline figure, because the headline is often the compound weight and the small print is the nutrient you swallow.
What the per serving line actually tells you
The front of a label carries the biggest number the brand can defend. The small print carries the figure the manufacturer has to stand behind per serving. Those are not always the same figure. A bottle can say 200 mg across the top and still list 100 mg of ubiquinone per softgel below, and it does not have to explain the gap anywhere on the packaging.
I keep a note on my phone with the panel number and the date I started. That is it. No spreadsheet, no app. When I switch brands I write the new number next to the old one, and the comparison takes about 30 seconds.
Why 100 mg per serving is the useful figure
Ubiquinone is the form most supplements use. Your body handles it with fat, which is why the softgel exists at all, and why a dry tablet at the same milligram count is not automatically an equal swap. Take it with a meal that contains some oil and you are giving it the company it prefers.
Cost works out to roughly $0.43 a day on the 120 count. That is the number I actually watch, not the sticker price, because a cheap bottle you abandon after 4 weeks is the expensive option.
Reading two labels side by side
Put the two bottles next to each other and read down the same column. Same nutrient name, same unit, same serving size. If one brand lists 100 mg per softgel and the other lists 100 mg per 2 softgels, the second one is half the strength and you would need 2 capsules to match. You can spot that in about 30 seconds once you know to look.

Some brands put 400 mg of the compound on the front and 60 mg of the nutrient in the small print. That is legal. It is also the whole reason the Supplement Facts list exists, and you should treat the front of the box as advertising rather than information.
What a fair trial looks like
Four to eight weeks is a fair window before you judge anything. Supplements change slowly. If you swap products mid-trial you will not know which one did what, and you will end up buying on price alone. Pick one, note the number, and give it the window.
I do not bother with the front of the packaging anymore. I open the small print, read 2 lines, and put the bottle in the trolley. It isn't a system. It's a habit, and it takes less time than reading the marketing copy.
How much coq10 per serving lands in your hand
Twenty years ago the small print was the only place a strength claim lived. Today the front of the box carries bigger type than the panel, and it is aimed at the aisle rather than at you. That is the reason a question like how much coq10 per serving is worth asking out loud before you pay.
Two bottles, same shelf, same price band. One gives you 100 mg of ubiquinone per softgel. The other gives you 100 mg per 2 softgels, which is 50 mg each, and the front of the box still says 100 mg in font size 40. Nobody lied. The fine print just told you the truth in smaller letters.

So the per serving line is the number to carry out of the shop. Everything else on the packaging is mood. I have bought the wrong bottle twice by skipping that line, and both times I found out at home with the receipt in my hand.
Your own number, read off your own bottle. Anything else is someone else's.
Frequently asked questions
How many milligrams should I look for?Show answerHide answer
Read the nutrient line, not the compound weight, and compare it with the daily value.
Does a bigger number mean a stronger product?Show answerHide answer
Not always. A larger compound weight can deliver less of the nutrient itself.
Where is this printed?Show answerHide answer
On the Supplement Facts panel, listed per serving.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.


